Launched in 1997, Acuity Options is owned and operated by Ginny Jones, APR FCPRS, who has been described as one of Canada's leading "PR Innovators" and, "a Communicator's Communicator".

Ginny works with a highly creative and distinguished team of associates with expertise in public relations, change management, facilitation, branding, corporate culture, community consultation, public policy and administration, human resources and event management.

Acuity Options is dedicated to helping organizations achieve "communications excellence", and to enhance healthy and creative corporate cultures through 2-way relationships.
Acuity Options' mission is to help organizations and their people achieve their highest potential and realize a shared vision and model for success.


Values inform behaviours and these are the ones that matter most at Acuity Options:

  • Ethical behaviours
  • 2-Way Communications
  • Trustworthiness
  • Fun
  • Interactive & collaborative client relations
  • Experiential Learning
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